The Importance of Informed Choice for Amazon Supplement Brands

As an Amazon seller, you want to ensure you are providing high-quality products that meet industry standards. In 2021, Amazon updated its requirements for selling supplements on the site, putting more emphasis on quality assurance and documentation. Dietary supplement brands must now provide a Certificate of Analysis (CoA) that meets certain requirements. This is where Informed Choice comes in. In this blog post, we'll delve into what Informed Choice is, how it helps supplement brands meet Amazon's requirements, and why you should consider getting certified.

What is Informed Choice?

Informed Choice is a quality assurance program for dietary supplement brands. The program certifies that supplements have been tested for banned substances on a routine basis and thereby minimizing the risk of contamination. Informed Choice is globally recognized by major sports organizations and nutrition bodies. The program also follows strict manufacturing process guidelines to ensure supplements meet ISO 17025, cGMP, and other industry standards.

How does Informed Choice help supplement brands meet Amazon's requirements?

Amazon's updated requirements for selling supplements on the site include providing a Certificate of Analysis (CoA) issued by an ISO/IEC 17025 accredited laboratory, a COA from an in-house laboratory compliant with cGMP, or evidence of product enrollment or participation in a third-party quality assurance program. Informed Choice provides third-party quality assurance that meets Amazon's requirements. By getting certified, supplement brands can show customers and Amazon that their products have been rigorously tested and meet industry standards.

Why should supplement brands consider getting Informed Choice certified?

Apart from meeting Amazon's dietary supplement requirements, Informed Choice certification provides several benefits for supplement brands. Firstly, it ensures that the products are of high quality and safer for consumers to use. Secondly, it increases customer confidence in your brand. With Informed Choice certification, customers know that your products have been tested for banned substance. Finally, it gives your brand a competitive edge. In a saturated market, having Informed Choice certification sets your brand apart and helps capture more shares of the market.

How can supplement brands become Informed Choice certified?

To become Informed Choice certified, simply contact us through our website. The certification process involves a thorough product and manufacturing review and ongoing product testing. Informed Choice requires supplement brands to submit their products for testing at our ISO/IEC 17025 accredited laboratories in the US or UK. This helps to ensure that the products meet the program's strict criteria. Informed Choice also conducts routine blind sample testing once a product is certified to independently reaffirm the integrity of the product.

Informed Choice is a quality assurance program that helps supplement brands meet Amazon's updated requirements for selling supplements on the site. By becoming Informed Choice certified, supplement brands can ensure their products are of high quality and meet industry standards. It also increases customer confidence in the brand and gives them a competitive edge in a saturated market. Overall, Informed Choice is a valuable program for supplement brands to consider to ensure they are providing the best products to their customers.